"Apple Music has content that no one else has. Apple Music has become the premiere destination for new artists and existing artists to launch their exclusive music."
Over 70 great releases from stars like Taylor Swift, Frank Ocean, Drake, etc
"One of our most popular exclusives of all is the Apple Music Festival in London. Begins in just 11 days from now."
Celebrating the 10th anniversary of the Apple Music Festival. Elton John, One Republic, Robbie Williams, Britney Spears etc
"If you can't make it to London, you can join the millions watching it for free from your Apple devices."
"That's a brief update on Apple Music. It just keeps getting better."
"Now I'd like to talk about the App Store."
"The App Store has forever changed the world of software and forever has changed all of our lives."
"Over 140 billion apps have now been downloaded through the app store."
(last update was 130B downloads)
106% yoy growth in downloads
generated 2X the global revenue of our closest competitor.
"Gaming is the most popular category on the store with over half a million games to choose from."
"But there's been something, rather someone, missing."
"I'm happy to announce today he's coming to the App Store."
NINTENDO ON THE APP STORE
"Welcome Mario and please welcome from Nintendo, the father of Mario."
I can relive all of my GameBoy memories
Shigeru Miyamoto at the Apple event just blew my mind.
Miyamoto is talking now (but he's kind of hard to understand). He's going to speak in Japanese and have a translator
"We want as many people as possible all around the world to continue playing with Mario. They'll do it first with iOS. Do it first with a brand new game. Super Mario Run."
Super Mario Run is a new iOS game.
"The magic of Mario is anyone can pick up a game and instantly start playing."
"Mario runs automatically to the right. As he does, he'll hurdle small gaps and certain enemies. It's very simple and the movement feels great."
"The longer you tap, the higher he jumps. This is key to getting high scores. In later levels, you'll see blocks that will change Mario's direction and start and stop with specific timing."
"What's new this time, what's different, is you can play the game one handed for the very first time."