Now that I've posted what you all were waiting for -- pictures of the food -- we're about to start. lol
Best comment I just read: "I put the iPhone on the roof of my car and drove away. Never saw it again." That's the Cormac McCarthy of Apple comments
We've been listening to Beats 1 while we're waiting. Mix of popular hits. Right now it's "Ride" by Twenty One Pilots.
We don't have anywhere to plug in our devices so pray my MacBook Air lasts! Or you'll be hearing a lot from Ian Sherr back at the office.
If Apple is all-in on wireless, what about wireless charging?
The iPhone is the most popular device Apple has ever made and remains its biggest moneymaker. The company gets more than two-thirds of its sales from the iPhone, and in July, it confirmed it sold its billionth iPhone since Steve Jobs introduced it to the world in 2007.
But there are signs the iPhone phenomenon is slowing down. In April, Apple reported its first ever drop in phone sales and continued that trend the following quarter. People just aren’t as excited by phones anymore, and it’s unlikely the iPhone 7 will change that.
But we'll have to see what features they've added to it.
Some things we're expecting are more storage (so starts at 32GB instead of 16GB), waterproofing, and no headphone jack (we know, we know, that's not great news).
Ok. The lights are dimming.
I've been told we're visible from Apple's live stream. Look for us!
Follow me on @jetscott for extra tweets later
We're watching an ad now.
He's "driving" Tim Cook to the event.
Oh...we start with carpool karaoke. PS: James Corden is also CBS. (I didn't know this was happening)
Now they're singing to One Republic.
Apple had them perform at a recent event because it's Tim Cook's favorite band.
This is a pretty funny way to start the keynote
James Corden recommends Tim Cook wears a suit made entirely of Apples.
Apple bought Carpool Karaoke, remember.
If he walks out with a suit of apples, I'm going to die.
Now Pharrell is in the car too. Please, please, please don't play the song "Happy."
I wonder if, in a few years, Apple Events will just be carpool karaoke
Whew. Song now is "Sweet Home Alabama"
And here's Tim Cook, carrying the funny glasses James Corden gave him.
So, now Tim Cook is onstage.
"Welcome to San Francisco. I'm so glad James got me here on time."
"As you may know, we're working with Carpool Karaoke on some new episodes that will be premiering on Apple Music early next year."
"We've got some great things to share with you this morning. I'd like to get started with a few updates, beginning with Apple Music."
"As you know we've always had a deep love for music. ... It's such a key part of our product experience."
Now over 17M subscribers on Apple Music.
(last data point was 15M in June)
Apple Music...remember, the revamped design has been in iOS 10 beta already.