Oh...we start with carpool karaoke. PS: James Corden is also CBS. (I didn't know this was happening)
Now they're singing to One Republic.
Apple had them perform at a recent event because it's Tim Cook's favorite band.
This is a pretty funny way to start the keynote
James Corden recommends Tim Cook wears a suit made entirely of Apples.
Apple bought Carpool Karaoke, remember.
If he walks out with a suit of apples, I'm going to die.
Now Pharrell is in the car too. Please, please, please don't play the song "Happy."
I wonder if, in a few years, Apple Events will just be carpool karaoke
Whew. Song now is "Sweet Home Alabama"
And here's Tim Cook, carrying the funny glasses James Corden gave him.
So, now Tim Cook is onstage.
"Welcome to San Francisco. I'm so glad James got me here on time."
"As you may know, we're working with Carpool Karaoke on some new episodes that will be premiering on Apple Music early next year."
"We've got some great things to share with you this morning. I'd like to get started with a few updates, beginning with Apple Music."
"As you know we've always had a deep love for music. ... It's such a key part of our product experience."
Now over 17M subscribers on Apple Music.
(last data point was 15M in June)
Apple Music...remember, the revamped design has been in iOS 10 beta already.