No. 10. Honestly I'm almost embarassed we held this one til the last. It is performance.
"If you're paying attention, you know Apple's chip team is killing it in performance."
Performance time. How fast is the new chip?
"Every year the iPhone is the fastest smartphone on the market."
"New generation chip, called the A10 Fusion."
"64 bit, 4 core processor with over 3.3B transistors)
"If coming from iPhone 6 or 6 Plus, twice as fast as A8"
A10 Fusion 120X faster than original iPhone
A10 Fusion. (why Fusion?) 64-bit 4-core. dual-core processors 40% faster than A9. Other two cores are "high efficiency" - 1/5 power use. (battery...!)
"When doing something like checking email. .. can get longer battery life."
"Apple designed performance controller" decides what's running on which core
Graphics chip is 50% faster than A9 and 3X faster than A8
iPhone 7 switches between high performance and longer battery life modes in-chip.
Graphics are 240X faster than in the original iPhone
"There's absoultely no question, the A10 Fusion is the most powerful chip every in a smartphone."
Big graphics and processing boosts, but most excited about that low-power mode
"A10 Fusion is going to enable apps and titles that were simply not possible in mobile devices before. F1 2016. Console level gaming on an iPhone."
"Pro apps benefit as well. Adobe Lightroom. 90% of the features for raw editing as in the desktop version."
"One example of a game running live on the A10 Fusion."
Adobe Lightroom RAW editing on phone. I'd prefer iPad for that, but wow
Oz: Broken Kingdom. Game demo time. This looks like World of Ozcraft
"Let's finish this monkey captain off."
This looks, like most iOS game demos, like an iOS game.
Ok. Those demos never do it for me.
"Nothing proves performance like 400 flying monkeys."
"iPhone 7 and 7 Plus are the longest battery life ever in an iPhone."
"iPhone 7 lasts 2 hours more than iPhone 6S on average."
"iPhone 7 Plus delivers on average 1 more hour of battery life than 6S Plus."
Battery life: longest on iPhone. 2 hrs more than 6s. 12 and 13 hours via LTE browsing. 7 Plus not a huge battery boost.