"No. 7. EarPods. Apple EarPods are the most popular headphones in the world."
"Moving to connecting them over Lightning."
"From the start we designed Lightning to be a great digital audio connector."
"This may surprise you but there are now over 900M Lightning enabled devices."
"There are speakers and headphones designed to take advantage of it."
JBL Reflex Aware Workout headphones
"We're taking the headphones in iPhone 7 and 7 Plus to Lightning and we're including them in the box."
There are already Lightning headphone solutions, and Bluetooth ones too.
"We've also made this an adapter, LIghting to regular headphone jack. That will be included in the box. (which is great. i assumed it would be a $20 add-on cost for something like that)
Apple's getting a headphone dongle in-box
"Some have asked why we would remove the analog headphone jack from the iPhone. It has been with us a very long time."
"The reason to move on. I'm going to give you three of them. Comes down to one word. Courage."
"Our team has tremendous courage."
So you get Lightning headphones in box and an adapter.
"First we've shown we can use Lightning to adapt other devices."
Decision to ditch headphone jack was called "courage."
"Third, most important, when you have a vision of how the audio experience can be, you want to get there as fast as you can."
"Up til now, no one has taken on the challenge to deliver the audio experience wirelessly in your headphones."
Wireless. New stuff inside.
"Worked so hard to create something new. .. Worked hard to deal with the challenges that have been left there that no one has taken on."
Now seeing a video about this
New product: Apple AirPods. Wireless earbuds.
"We believe in a wireless future, a future where all of your devices intuitively connect."
These AirPods have a long shaft.
"They have been made possible with the new Apple W1 chip. First of its kind for intelligence, high efficiency playback. Reliable connection."
"Sensors detect when each AirPod is in your ear. only play when you're ready to listen. Can access Siri with a double tap. Accelerometers and beam forming microphones reduce external noise"