"What they're able to do is when we take a picture is to use the ISP to scan the scene. Use machine learning to recognize faces and create a depth map. Keep the people in the front sharp and apply a beautiful blur to the background."
"Huge breakthrough in smartphone photography."
"In camera app, where normally select style, there's a new style that says "Portrait." Automatically jumps to using a telephoto lens. Automatically you see the depth effect. Being generated in real time as you look at your screen."
"This is an incredible breakthrough."
Camera app adds a depth effect to ramp up bokeh, and preview it.
"First picture we've ever shown the world we've taken with depth of field."
(we just went back to the photo he showed us before)
"We are not saying to throw out your DSLRs. .. what we are saying is this is the best camera we've ever made in a smartphone."
"2 more examples taken from the iPhone 7 Plus. Here's another photo that's absolutely beautiful."
"How will iPhone 7 Plus users get this great feature. There will be a free software update later this year to iPhone 7 Plus users."
"No. 5. Let's talk about the Retina HD Display. It is the best display on any smartphone."
That depth of field update is coming later this year...so not at launch for iPhone 7 Plus
25% brighter than 6S, wide-color gamut, cinema standard, color management. "Dont' forget we integrate within the Retina Display our 3D Touch layer."
"One example of an app taking advantage of all of this."
Ian Spalter, head of design at Instagram is now up for a demo
App time again...Instagram.
"About a month ago we launched a new product called Instagram Stories."
Going through launching that with 3D Touch
"Built a new Zoom UI with haptic feedback"
"Photos don't always capture the moment fully. With Live Photos used boomerang to bring the photo to life."
"Built a new filter. ... With this new filter you can see colors pop in a way you've never seen before. We've updated all photo filters to take advantage of wide gamut."
wide color gamut factors into new Instagram filters. More orange flowers!
"This new version of Instagram will be launching later this year."
"6, let's talk about audio."
"We use the built-in speaker all of the time."
"And speakers we have built into the iPhone 7 and 7 Plus are a huge jump forward in audio qualty. For the first time, there's stereo speakers. One is at the bottom, one is at the top."
"Puts out twice the volume of 6S."
Stereo speakers on new iPhone. Getting ready for the headphone jack news...