"It does so many things for us and we've completely designed it to make it more responsive and even customizable."
"iPod started with mechanic click wheel,e tc."
Home button has been redesigned...Roger Cheng and I felt this would start happening last year.
(going through other changes made to other devices)
"We've reeningeered it. It's now force sensitive, solid state, works with new gen taptic engine."
"Creates a real time incredible feel with the new Home Button."
"If you do a quick action like moving a widget, it gives you a quick taptic feedback."
Force-sensitive, solid-state, taptic. So, will you force-press things...?
"The applications that have started to work on iPhone 7, taking advantage of this taptic engine have not been used before in s martphone."
Taptic home button feels like a stepping-stone to integrating into display in future.
"No. 3. New enclosure in iPhone 7 and iPhone 7 Plus are water and dust resistant."
"To provide this resistance meant reengineering it from the inside out. IP67 protection standard."
Water resistance in phone. Dust, too. Toilet-safe? Is it toilet-safe? #appleevent
"No. 4. Let's talk about the camera."
"Perhaps the most beloved feature by all of us."
IP67. I'd say the iPhone 7 is now toilet-safe
"Just wait til they get their hands on the new camera system in the iPhone 7. It's a huge advancement."
iPhone camera time. Lori Grunin and Josh Goldman, listen up
"Everything about it is entirely new. Optical image stabilization in both models (previously was only in the Plus version)
"There's a new 6 element lens so you can get a sharp image edge to edge with that 1.8 aperture. 12 megapixel"
More light let in. Six-element lens. Faster camera, but still 12MP
"2 tone flash. 4 LEDS that puts out 50% more light."
"Flicker sensor reads the flickering of artificial lighting and can compensate for it in the photos and videos you take."
quad-LED flash, up from dual LED. brighter.
"Behind it all is the brains of the camera. The image signal processor. ISP chip is twice the throughput of previous versions."
"the first thing ISP does is read the scene and checks for objects/bodies. automatically sets exposure, focus, white balance, ... noise reduction. can take multiple photos and fuse into one to take the perfect images."
100 billion operations every time we take a picture. Does it in just 25 millseconds.
New ISP chip, improved throughput by 2x. Improved face and body detection, exposure, white balance, wide color, local tone mapping and noise reduction. Will even fuse multiple photos into one via machine learning
"What matters most are the pictures you can take with iPhone 7"
"Gave it to photographers to ask us what's capable with this new camera."