HomeKit products are being integrated with embedded secure chips: products scan in and get added via app automatically.
"Now some new full-screen effects."
(all rehashing stuff we learned at WWDC in June)
I want Toejam and Earl stickers
"Of course the world's most advanced mobile operating system deserves the most advanced smartphone."
Video.Lots of bass in the room.
"It's the best iPhone that we have ever created."
Dual lens camera, to start. iPhone 7.
"It has a gorgeous new design and I'd like to have Jony tell you more about it."
Now we're seeing a video with Jony Ive, the chief design offier
"Our obsession remains to continuously simplify and improve. From sculpting the camera out of the aluminium body."
"Bring unity and efficiency to the design."
finally, a mention of "absolute unity and efficiency"
"Developed a new process to achieve a high gloss black finish."
(You all will have to watch the video later. I'm having a hard time keeping up with how fast Jony is talking)
These videos make me wish Apple made chocolate bars like Willy Wonka
He's still going over how they got this black shiny feature
Mirror finish looks nice, though
"We are so excited about iPhone 7. It makes all the things you do every day so much better."
Phil Schiller, head of marketing, is now up to talk about iPhone
"This is the best iPhone we have ever made. We're going to cover it with 10 major features."
So...looks like all the phones have dual cameras...?
No. 1. You've already heard about it. The design. Tim and Jony have tol dyou there's a beautiful, refined finish. Jet Black
"It's a high gloss finish so it's a seamless surface between the glass" and back
Jet black. For the upcoming New York Jets season (not really, but anyway)
"Enclosure creates the housing for the camera."
"There's a second new black. We call it simply. Black."
"It's a black logo and it looks very cool, very high tech."
Gold, silver, rose gold also
No. 2. Something we use hundreds of times a day. The home button.
so...one phone is dual-camera, one isn't. But both are being referred to as "iPhone 7"