"Just Do It Sunday" is how I get my laundry done
"With this Watch, you're also a part of Nike+ Run Club. Recommends the best gear for you, access to live runs, etc"
"Apple Watch Nike+ focuses on you and your life. It's a powerful devices with a simple solution. Your perfect running partner"
(all shades of black/grey)
"It's a journey that we're on together. This is really just the start of exciting things to come."
"Apple Watch Series 2 will be priced at $369. Nike+ at $369. Keeping in the line our original Apple Watch, but we've done something with it."
$369 for Apple Watch Series 2. But Apple Watch being upgraded w dual-core processor, called Series 1, for $269.
Previous Apple Watch started at $349 when Apple first sold it.
Watch OS 3 availabe on the 13. Actually available the 16th. Nike version in late October
So: TWO new Apple Watches. Kinda.
"We are so proud of the Apple Watch"
iPhone at last. One hour in.
"iPhone is the industry gold standard. The phone by which all other smartphones are compared."
"The iPhone has transformed the way we do things every day."
"There's a reason why you see so many iPhones everywhere you look. We've now sold over a billion of them."
(Apple said that for the first time in July)
"iPhone, like all of our prodcuts at Apple, provide users the best experience possible by tightly integrating hardware, software and services."
"We're about to launch iOS 10, our biggest iOS release ever."
"You can simply lift your iPhone to wake it. Siri works with third party apps."
iOS 10 recap, first. Of course. Lift-to-wake, Siri apps, Messages, etc (available in public beta)
"We've added even more intelligence through machine learning in quick type keyboard. Maps redesigned"
"I'd like to take a moment and talk about HomeKit. This is a huge moment for home automation."
"This is the first time home automation has been integrated into a major device. Home app"
"With iOs 10 you can manage your home right from the control center and with Siri as well."
"Virtually every manufacturing of home devices supports HomeKit."
100 devices coming to market this year.
"All you have to do is look for this label 'works with Apple HomeKit.'"
"We're also excited about messages and the new features of messages. New bubble effects."